Bartley Business InfoCenter news
Our Falvey business liaison team of Michael Foight and
The majority of the Standard Rate and Data Service (SRDS) Media Solutions titles are now available exclusively online. This move will allow greater access to these heavily used resources which provide data on nationwide media markets. Used in conjunction with the main SRDS title, which is the print Lifestyle Market Analyst (at the Falvey Information Desk), the media solutions data helps students to identify target markets, locate a specific type of consumer and get accurate advertising costs for almost any type of serial publication ranging from local newspapers to popular magazine titles.
In April we added links to the new and improved subject pages on the Bartley Business Information Center for accountancy, decision information technology, economics, finance, management and marketing. The new pages will help researchers identify and use the resources available in a more organized fashion.
Contributed by Dan Overfield, a new father, pictured here with his daughter, Simona Bea