Compass is an archive of Library news from 2005 - 2008. For the latest Library news check the Library Blogs.
Compass Newsletter Masthead
   Volume IV, Issue 4
April 2008   

Mintel Reports and Global New Product Development: A Marketing Virtual 'Shop Till You Drop'

New Products on a Global Scale

If you simply must be the first on your block to try new and improved products, revel in sleek packaging or love to discover exotic flavors and fragrances, we have the perfect database for you! Global New Product Development (GNPD), from Mintel, is a multimedia database of global new product introductions.

Even if you’re not a shopaholic, you’ll find GNPD indispensible for marketing management and international market analysis projects.

Mintel analysts and agents scour the shelves and monitor trade publications and trade shows to compile a robust collection of new products available in corner bodegas, chain stores, supermarkets, specialty stores and mega markets. Each record includes a picture of the product, a product description, price, distribution channels, ingredients and positioning claims. The database can be searched exhaustively by keyword, product category, country, company, flavor, fragrance, ingredients, price, claims, package features or launch type.

By doing a trend analysis on your data set, you can discern where the market is going and who’s taking it there. For example, in the case of chocolate-flavored gluten-free snacks, we can identify North American companies with the greatest number of new products and graphed the top subcategories.

But don’t stop there. Use your imagination to mine Mintel’s GNPD data. Take advantage of webinars and category reviews, executive summaries covering global trends in ingredients, flavors and packaging, leading brands, links to news and associations and forecasts.

Market Research Reports

We also added Mintel Reports to our existing collection of market research reports. Mintel Reports complements our, MarketLine (Datamonitor) and Global Market Information Database (Euromonitor) reports by providing greater international coverage and currency.

Consumer goods and services such as food, clothing, electronics, personal finances, travel, and health are categories of exceptional depth. Browsing these reports uncovered a 2008 publication on “Sacred Foods and Food Traditions in the US.” Each report includes sections on the competitive landscape, market drivers, market segmentation, brand analysis, distribution channels, advertising and promotion and innovators.

Both Mintel Reports and GNPD are available from the Databases by Title or Resources by Subject / Marketing / Market Reports links on the library home page.

First-time users create a profile requiring a Villanova University e-mail address.

Contributed by Linda Hauck

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